FOCUSADS vs Funnel
Funnel is a marketing data hub that collects data from many sources for reporting and analysis, with a measurement product for attribution. It is built for analysts and agencies. FOCUSADS is a managed service that plans and runs media and reports outcomes as part of the work.
Last reviewed Reviewed by FOCUSADS editorial deskNext review due
At a glance
| Dimension | FOCUSADS | Funnel |
|---|---|---|
| Model | Managed service: planning, implementation and reporting run by the FOCUSADS team, with a client dashboard | Data and measurement software |
| Campaign execution | FOCUSADS strategists and media buyers, with client approval before budget changes and launches | Not in scope |
| Measurement | A measurement plan per channel, including offline response methods | Attribution and modelling through Funnel Measure |
| Pricing visibility | Service fee, one-time setup and add-ons on separate lines; media budget paid directly to the platforms | Published starting prices |
Best for
Where Funnel is the stronger choice
Analytics teams consolidating many data sources
Agencies that need one data layer for many clients
Where FOCUSADS fits better
Businesses without analysts who need decisions and reporting delivered
Plans where offline media needs its own response measurement
Where FOCUSADS is different
Measurement or management
Funnel helps you understand spend. FOCUSADS also decides and runs the spend.
Offline response
We design measurement for outdoor, radio and print, such as codes, call tracking and geo tests.
What the competitor publishes
Shows plans starting from €280 a month and €560 a month, billed annually, with Funnel Measure available on the higher tier. 1
Estimates price from average monthly ad spend for larger plans. 1
Sources
- Funnel, Plans and prices, accessed
We compare against what each company publishes, with the date we read it. Where a company does not publish a fact, the page says “not publicly confirmed” rather than guessing, and each comparison names the buyers who would be better served by the alternative. If something is out of date, tell us through the contact form and we will review it.
Funnel is a trademark of its owner, used here only to identify the product. FOCUSADS has no affiliation with it. Facts are taken from its public pages on the dates shown.
See what FOCUSADS would do for your business
Build Your Plan gives you channel scores, a media allocation and every fee on its own line before you talk to anyone.