FOCUSADS vs Skai
Skai is an enterprise platform for retail media, paid search and paid social, with flat annual pricing tiers set by ad spend. It suits commerce brands and agencies with in-house teams running large programmes. FOCUSADS supplies the team, plans online and offline channels together, and charges a service fee that is separate from media.
Last reviewed Reviewed by FOCUSADS editorial deskNext review due
At a glance
| Dimension | FOCUSADS | Skai |
|---|---|---|
| Model | Managed service: planning, implementation and reporting run by the FOCUSADS team, with a client dashboard | Enterprise software platform with client success support |
| Who runs campaigns | FOCUSADS strategists and media buyers, with client approval before budget changes and launches | Your team or your agency |
| Pricing visibility | Service fee, one-time setup and add-ons on separate lines; media budget paid directly to the platforms | Published flat annual tiers by ad spend |
| Retail media | Planned where it fits the goal; retail media runs in the client’s accounts | Core strength, with many retail media networks |
| Offline media | Online, offline and local media planned together (search, social, retail, OOH, DOOH, radio, TV, print, sponsorships), each with a measurement plan | Digital channels |
| Account ownership | Ad accounts stay in the client’s name; FOCUSADS works through partner or agency access | Accounts connected to the platform |
Best for
Where Skai is the stronger choice
Consumer brands with large retail media programmes across many retailers
Organisations spending millions a year with in-house activation teams
Where FOCUSADS fits better
Advertisers below enterprise software budgets who need execution included
B2B, lead-generation and service businesses where retail media is not the main channel
Multi-market plans that combine digital with offline media
Where FOCUSADS is different
Who does the work
Skai licenses software to teams; FOCUSADS runs the work with your approvals at budget and launch points.
Entry point
Skai’s published entry tier is an annual platform fee. FOCUSADS combines a monthly service fee with a one-time setup, and media is paid directly to the platforms.
What the competitor publishes
Publishes flat annual pricing: Standard at $114k per year for advertisers spending up to $4M a year, Advanced at $276k for up to $10M, Enterprise at $504k for up to $20M and Enterprise Premier at $756k for up to $35M. 1
Includes dedicated client success support and its Celeste AI assistant on the Standard tier. 1
Positions its platform as omnichannel across search, social and retail media. 1
Sources
- Skai, Pricing, accessed
We compare against what each company publishes, with the date we read it. Where a company does not publish a fact, the page says “not publicly confirmed” rather than guessing, and each comparison names the buyers who would be better served by the alternative. If something is out of date, tell us through the contact form and we will review it.
Skai is a trademark of its owner, used here only to identify the product. FOCUSADS has no affiliation with it. Facts are taken from its public pages on the dates shown.
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