FOCUSADS vs Google Search Ads 360
Search Ads 360 is Google Marketing Platform’s tool for managing search campaigns at scale, with automated bidding, reporting and links to Analytics 360 and Display & Video 360. It suits large in-house or agency search teams. FOCUSADS supplies the team and plans search together with social, retail, local and offline media, with search engines chosen per country.
Last reviewed Reviewed by FOCUSADS editorial deskNext review due
At a glance
| Dimension | FOCUSADS | Google Search Ads 360 |
|---|---|---|
| Model | Managed service: planning, implementation and reporting run by the FOCUSADS team, with a client dashboard | Enterprise software for search teams |
| Who runs campaigns | FOCUSADS strategists and media buyers, with client approval before budget changes and launches | Your search team or agency |
| Pricing visibility | Service fee, one-time setup and add-ons on separate lines; media budget paid directly to the platforms | Not published; via sales |
| Channel scope | Online, offline and local media planned together (search, social, retail, OOH, DOOH, radio, TV, print, sponsorships), each with a measurement plan | Search campaigns, with links to other Google Marketing Platform products |
| Market research | Country-level research of local search engines, social, retail, broadcast and outdoor media in every market we serve | Not in scope |
Best for
Where Google Search Ads 360 is the stronger choice
Enterprises running large search programmes across several engines with an in-house team
Organisations already standardised on Google Marketing Platform
Where FOCUSADS fits better
Advertisers that need the search engines in each country chosen and run for them
Budgets where search is one channel among several, including offline
Where FOCUSADS is different
Tool or team
Search Ads 360 makes a search team more efficient. FOCUSADS provides the team, the channel decisions and the reporting.
Beyond search
Our plans weigh search against social, retail, local and offline media before setting a search budget.
What the competitor publishes
Google presents Search Ads 360 as a search campaign management product with shared workflows, reporting and automated bidding. 1
It integrates with Analytics 360 and Display & Video 360, including shared Floodlight conversion tags. 1
Pricing is not published on the product page; buyers talk to sales. 1
Sources
We compare against what each company publishes, with the date we read it. Where a company does not publish a fact, the page says “not publicly confirmed” rather than guessing, and each comparison names the buyers who would be better served by the alternative. If something is out of date, tell us through the contact form and we will review it.
Google Search Ads 360 is a trademark of its owner, used here only to identify the product. FOCUSADS has no affiliation with it. Facts are taken from its public pages on the dates shown.
See what FOCUSADS would do for your business
Build Your Plan gives you channel scores, a media allocation and every fee on its own line before you talk to anyone.